Wunderman Thompson Health
As a Pre-press Production Specialist, I had not only the opportunity to be part of the growth of the company, but also the growth of the pre-press role. In 11 years, the advancements in process and technology redefined the role of pre-press. It was no longer just print, but it moved into digital campaigns and value-add offerings to our clients. As the pre-press lead, I helped shape the team with efficiencies in process to provide top notch quality to both internal and external clients, as well as to our vendors. A crucial part of this job was to preserve individual client brand standards while maintaining a critical eye for details.
Direct Mail
UPMC for Life — Fulfillment booklet created to guide a member or prospect in the five considerations when choosing a Medicare plan.
UPMC for Life — Self-mailer targeting members or prospects within two months of being eligible for Medicare. By including the “Last Chance” graphic, this generates a sense of urgency to reply.
UPMC for Life — Mailing to members or prospects within four months of being eligible for Medicare. This package includes a flap letter (also shown below) with a meeting insert, a buckslip, a lift note directed to current members, and a lift note to ease concerns regarding COVID-19, fitting comfortably in a large envelope with button encouraging members to “Act Now”.
UPMC for Life — Detail of a flap letter. This design has the infographic on the back of the letter, to fold over to the front so readers can see their countdown to Medicare eligibility.
Essence/Cox Health — Annual Enrollment Period mailing with letter, meeting insert, and an envelope. One company with two brands to be versioned.
Cox Health version of the Essence Faux Fed mailing.
Blue Cross Blue Shield of Michigan — Package consists of a letter and an envelope mailing to existing members as they age into Medicare.
Blue Cross Blue Shield of Michigan — Annual Enrollment Period mailing with a fold, slit, and nest letter and an envelope. This Maps package was designed to switch map images to the appropriate county, driven by data.
Blue Cross Blue Shield of Michigan — Buckslip inserts for various Annual Enrollment Period mailings. These were versioned to provide alternate messaging based on the type of plan the member or prospect would need.
Digital Samples
Value-Added Samples
Poster sample for clients to show an at-a-glance look at the packages they mailed during a campaign. These posters were customizable to show one package or seven packages and was derived from a template with Wunderman Thompson Branding.
Upper portion inset of value-add poster. Each section shows images for each component of the full package.
Lower portion inset of value-add poster. Each section includes detailed information as to the message, objective, and offer of the package, as well as distribution, mailing frequency, and response channels.
Interactive
This is a form I developed to facilitate the beginning of a project. The layout guides the person requesting work through the stages of the project so as to provide the artist/designer with all the information needed to complete the work. Constructed with text boxes, check boxes, and fields indicated as required, it is easy to electronically complete and simple to read for an overview of the project requirements, deadlines, and contacts.